By Andree Des Lauriers
As a marketer, I have a keen interest in trending marketing strategies that have the highest impact on business. It seems that content marketing will remain in the lead in 2016 as it did last year!
Many marketers have embraced this strategy for a while and will continue to include it in their marketing mix while experimenting with new ways to offer clients and prospects valuable information. It makes perfect sense when executed well and what’s more, it can contribute to influencing a sale.
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